In today’s age, homeowners are turning to energy efficient and green building practices. With more and more companies offering green products and services, it is important for consumers to do their homework.

According to a nationwide Angie’s List poll, 72 percent of respondents consider green work practices important, and of those, only 15 percent have tried to hire green only service providers. However, 62 percent of respondents, in a separate poll, say they’re either somewhat skeptical or consider most green claims to be fake.

From insulation and flooring to lawn fertilizer and paint, there are number of energy efficient and green building practices to make your home more environmentally friendly. With so many green options, it is hard to weed out the real green products from the phonies.

Here is Angie’s List of tips to find out if a company is really green:

1. Scrutinize ads: Because advertising is often misleading, make sure you read the advertisements and call the company for more complete details.

2. Seek Certifications: Authentic green companies should earn their certification from a reputable third party, such as LEED, the National Association of the Remodeling Industry (NARI) or the National Association of Home Builders (NAHB).

3. Research: Confirm green training, licensing (if applicable), credentials and work practices within the company.

4. Sustainable Products: Ask companies if they use sustainable products, such as the Forest Stewardship Council’s certified wood from sustainably harvested forests. Energy Star or WaterSense products ensure energy and water efficiency and the national fenestration rating Council certifies windows for energy performance.

5. Talk it Up: Make sure your potential employees know that green work practices are important to you. Set and discuss your priorities and share your passion with others.

Want more green innovation ideas? Visit Atlanta Real Estate Forum for the latest information on Atlanta green building.

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