Green-built homes will see an increase in market share that is directly proportional to their pricing, according to representatives from four suppliers and product managers who recently spoke at this year’s National Association of Home Builders International Builders’ Show in Orlando, Fla. The representatives cited a desire for cost-effectiveness among homebuyers as the reason for the expected growth.

“The key is value for every stakeholder in the process,” from the manufacturer to the builder and the home buyer, said Richard Davenport, director of sustainable construction for BASF.

The good news, said Kohler’s Rob Zimmerman, is that product manufacturers have been able to focus on the creation of new technology during the current building downturn “that will make green building more affordable.”

“Our commitment is to use our resources wisely,” said Christine Marvin of Marvin Windows and Doors.

The speakers at the event were sponsoring the NAHB’s fourth annual Green Day, an event that commemorates growth in green, energy-efficient and sustainable homebuilding and remodeling practices.

The National Association of Home Builders is a Washington-based trade association representing more than 160,000 members involved in home building, remodeling, design, housing finance, other aspects of residential and light commercial construction. NAHB is affiliated with 800 state and local home builders associations around the country.

For more information, visit the NAHB website.

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